I just got this sent to me from my Dad…who would think a 67 year old would be telling me how to protect myself from virus that utilize my E-Mail account??

This is a good thing…really ingenious in its simplicity.

As you may know, when/if a worm virus gets into your computer it heads straight for your email address book, and sends itself to everyone in there,
thus infecting all your friends and associates.

This trick won’t keep the virus from getting into your computer, but it will stop it from using your address book to spread further, and it will alert you to the fact that the worm has
gotten into your system.

Here’s what you do:

Firstly, open your address book and click on’new contact,’ just as you would do if you were adding a new friend to your list of email addresses.

In the window where you would type your friend’s first name, type in ‘A’.
For the screen name or email address, type AAAAAAA@AAA.AAA

Now, here’s what you’ve done and why it works:
The ‘name ‘A’ will be placed at the top of your address book as entry #1.
This will be where the worm will start in an effort to send itself to all your friends.

When it tries to send itself to AAAAAAA@AAA.AAA, it will be undeliverable because of the phony email address you entered. If the first attempt fails (which it will because of the phony address), the worm goes no further and your friends will not be infected.

Here’s the second great advantage of this method:
If an email cannot be delivered, you will be notified of this in your In Box almost immediately.
Hence, if you ever get an email telling you that an email addressed to AAAAAAA@AAA.AAA could not be delivered, you know right away that you have the worm virus in your system.

You can then take steps to get rid of it!

Go Dad!! 🙂

Smart phones are one of the buzzwords at the moment and its just not Apple and RIM.
It used to be the toy of the business person but has transformed this year into a phone for the Social Community user, gamer and mobile e-mail is on most people ‘need’ list now.

Samsung expects the smartphone market to double in the next three years, and it predicts sales will rise from 170 million units in 2009 to 500 million by 2012.

These predictions mean the smartphone market would rise from 14% of the mobile phone sector to 29% in three years.

With Apples recent announcement of revenue of US$8.16 billion, a net quarterly profit of $1.21 billion, the Smartphone market seems to be embracing rather than whethering the financial crisis and Samsung obviously feel they can go even harder with there forecasts.

The company is hoping to capitalize on this growth by bringing out high-end handsets like the Omnia HD, which is powered by Symbian, and has an 8-megapixel camera that can record video in high definition.

I really believe that in 2 or 3 years most people will have a Smartphones and we will wonder how we lived without them!

Click here for the full article

So who hasn’t come up with their own secret iphone app idea…one that will revolutionize society for ever and make you a squillionaire!!…if only you had that spare $50K around to put it together you could just drop it in the app store and all your Christmas’s come together!

Well I am not Santa Clause but I have found something that might put some extra money in your pocket if you are willing to spill the beans on your creative genius!

MEDL Mobile’s web-based App Incubator (appincubator.com), has announced the launch of an App Incubator iPhone fund where anyone with a concept for a mobile application can submit the idea directly to MEDL Mobile — anytime, anywhere.

They have committed $2.5 million to the development of these applications across multiple mobile devices, such as the iPhone, Blackberry and Android.

Each submission to the App Incubator is rated according to five criteria — Originality, Functionality, Simplicity, Revenue Potential and Fun. Apps that pass MEDL’s scoring criteria go into development. All development and marketing costs are funded by MEDL Mobile and 25% of any profits go back to the originator of the idea.

With some applications earning thousands and even tens of thousands of dollars a day, the App Incubator will allow people with great ideas for mobile applications to profit from their creativity.

I have to say, what a fantastic marketing idea from MEDL Mobile. They no doubt had a budget set aside to build iphone apps anyway and by using the collective skills of the masses they can cherry pick the best apps (saving themselves hours…even if they could come up with these apps) and only have to pay the ‘creator’ a success fee…brilliant idea!

So tonight when you head home…turn off the TV…put on your thinking caps and see if you can come up with something a bit more creative than the ‘Fart machine’ app!!

Click here to read more about how you can get involved

Great news to see the Grandad of mobile browsing is still continuing to grow some 9 years after it first launched. Its not always so easy to compare the Japanese mobile market with any other, however this one statistic does I believe, have credible value as it shows a mature market still growing which can only bode well for the US market which is catching up fast!

Japanese Ministry of Internal Affairs and Communications released the latest Internet population data in Japan. According to the report, there were more than 90.9 million Internet users in Japan as of January 2009, which is 2.8 million more than the date from January 2008.

The data also shows there were 82.55 million Internet users from PC, compared to 75.06 million Internet users from mobile.

The most positive of all this data is that massive 90% of people in the age group of 13-49 are Mobile Internet users. That figures is about 20 – 25% in the US so lots of growth potential still to happen.

So rumor has it that the CEO of RIM (who produce and distribute the various Blackberry devices) is going to unvail their new app store on April 1st at CTIA?

April fools joke?…I don’t think so as I am sure the various RIM shareholders can’t wait to follow in the footsteps of the Apples iphone app store and launch their own ‘cash cow’ business!

Have a look at the linked article below which talks about the challenge the iphone will now have to take more seriously from the likes of RIM, Microsoft and Nokia.

Personally I am not sure how much difference an app store makes to a lot of people in terms of whether they will change their manufacturer (and often carrier by default). I have spoken to a lot of friends who are either iphone or Blackberry users and both would rather stick with what they ‘love’ than switch for what they justify are gimmicky features on the other phone…but secretly can’t wait for them to arrive on their own device!

The initial winner from all this should be the developers. For years they have had to struggle along with thousands of handsets with different technical requirements whether it be apps or indeed browsing mobile Internet which is also rising dramatically in line with app downloads (93% of UK users used media on their phones in Jan!). Coupled with the arrogance and stranglehold by the carriers made it a very tough environment to get a critical mass of users to adopt and use their apps or mobile sites.

However its not all rosy as iphone developers are now finding, the call ‘Build it and they will come’ isn’t necessarily true…they may come but will they find the app in the ever growing directory of apps!

This gives rise to the marketing community to step in and take control on how the average man in the street will discover, download and interact with a mobile app or mobile site. The internet marketing world is starting to sniff the opportunity and its only a matter of time until they apply the same online marketing skills to the mobile world. If you are an mobile app developer you should be looking for an internet partner ASAP!!

Click here for full article

What a great example of how a clothes retailer can battle and win in the current economy using text messaging and mobile coupons

Planet Funk, a retailer of hip clothing from brands such as True Religion, Frankie B, Marc Ecko, Brad Butter, Ed Hardy and Betsey Johnson.

Amazingly they saw a 91% redemption rate on the coupons with 20% of revenue for the month of December being generated from almost 2,000 coupons that were generated and sent as a text message.

This was a great campaign as they kept it simple to opt in via text keyword, promoted it well in all locations and had a great offer to draw customer into the store. The other benefit which I believe is even bigger is they have 2000 customers mobilenumbers who they know are interested in their offers and 91% of them are buying customers…so I am sure we will see further campaigns from Planet Funk.

Click here for the full article

Not sure exactly when the iPhone OS 3.0 will arrive but in true Apple style they will pre-release information with an announcement on March 17th so sure there will be a lot of buzz happening on the day in a way that will have everyone salivating…but what will these new features be.

Here is a few simple things on my wish list:

1. A video recorder

2. Ability to forward text messages

3. Ability to send MMS messages

4. A bit more techie here but I want Apple to give an app developer the users mobile number when they download. I know everyone will be saying NOOOO..we don’t want SPAM but its much harder to send SPAM on mobile and not get caught and also more expensive for the sender so I don’t think this will
be a big problem.

5. Again techie but the ability for an iphone developer to generate and send a text message from within an app.

These are all pretty basic features but that’s why they work and I miss them so much from other phones…anyone else have a feature they want included?

So amazon have spread their wings even further with the Kindle by creating an app for the iphone (and ipod Touch) which gives consumers access to 240,000-plus books, including 104 of 112 New York Times Bestsellers.

As I have written before, I love the phone and what it has done for delivering better content and user experience to a mobile device…but I am not convinced this will be a winner…at least need to read a whole book…the audio/video books could be a different story…literally!

I thought one of the biggest selling points of the Kindle was its ability to replicate the size and readability of a normal book…which was always difficult on lap top due to its size and a glaring screen. Whilst the iphone display is a massive improvement on previous phones, I am not sure users will want to spend much more than 10 mins reading their favorite novel and lets face it the Kindle was created a portable device so most users will probably have both devices close to them at the same time.

In the defense of the article linked below, the iphone app was created to broaden the appeal of the Kindle as a wireless book store which has been a great success for both Amazon and publishers. It will be interesting to see what happens to blogs as a number of companies already publish blogs to mobile phones and typically ad support where as I believe the Kindle model requires a payment.

…and lets face it…any content driven company with digitally stored content who doesn’t do something on the iphone is missing out on a BIG PR and marketing opportunity let alone the ability to sell the content… I will be trying it for sure! 🙂

Amazon.com launches Kindle reading app for iPhone

This is the top 10 mobile trends according to the Mobile Entertainment Forum (MEF).
I am certainly in agreement on points 5 & 7…its where I am putting a lot of my time into at the moment as Media & Entertainment are just perfect for mobile.

Point 8 on mobile Video…yes I think it will gather momentum but the network speeds and the amount of handset with a great video user experience may stifle this growth for 1 more year…and also what is the business model…is online video making money for businesses…not from what I am hearing??…but is online video a great lead generator or info product…absolutely and I believe it needs to be used more so on mobile…I don’t think users like to spend any more than 2 mins watching video on mobile so keep it short, clear and to the point.

…and point 10…viva la iphone…driving mobile user interfaces across the world!!

Top 10 Mobile Entertainment trends for 2009

1. The ‘iPhone effect’ –Mobile applications have emerged as a new content category and the mobile internet will finally come of age

2. Greater value and transparency for consumers will help sustain demand in 2009

3. Some delay in the proliferation of mobile advertising

4. Telcos begin to acts as enablers for the Entertainment industry with services such as billing, authentication and zero tariff data driving take-up

5. The emerging dominance of services that operate at a multi-platform level

6. The rise of ring back tones

7. Social networking becomes an important driver of mobile entertainme! nt consumption

8. 2009 will be the year that mobile video really takes off

9. Emerging Economies will become an increasingly important driver for mobile entertainment worldwide

10. A proliferation of touch screen devices continues to drives discoverability and content usage

Lots of different commentary on 2009 being the year for Mobile and the latest comes from the Mobile Entertainment Forum (MEF)…they believe (as do I) that the mobile internet will come of age this year, mobile video will take off, and the industry will see greater pricing transparency for consumers.

They aren’t so positive on mobile advertising hitting the big times although sure Admob and Millenial have stats which show some pretty large growth stats and revenue!!…so now is the year to get into mobile advertising before it takes off main stream!

Mobile Revenue from Search to Ads
Advertising will see an annual compounded growth rate of over 80% over the next five years. During the same period, mobile local search advertising revenues will increase from $20 million to $1.3 billion, or more than 130%. As mobile data consumption rises, we expect local marketing to be a big winner. There is a strong correlation between local search and the mobile use case, which will cause a good portion of the ongoing mobile application boom to focus on local.

Key Findings:

– The percentage of mobile searches that have local intent! will increase from 28% in 2008 to 35% in 2013.

– Currently there are 54.5 million mobile internet users in the U.S., representing 25% of online users.

– Approximately 15% of iPhone applications are local.

Mobile Statistics
16.5% of mobile users spent over $100 in app stores
500 mln mobile TV viewers by 2013
8.5% of Americans to use push-to-talk by 2013
4 bln mobile connections worldwide in 2008
68% of Taiwanese have used cell phone on a toilet
Global mobile phone market to shrink 9% in 2009
725 mln WCDMA handsets to ship in 2009
4.5 bln mobile users by 2013
17.5% of US households are purely wireless
89% of US workers have a cell phone, 19% have a Blackberry
59% of cell phone or Blackberry owners use text messaging
66% of Americans aged 30-49 use text messaging
76% of Internet users watched video on their PCs
44.7% of US mobile users ! looking for a phone with better In ternet
78% of Americans own cell phones
65% of unemployed Americans have cell phones
17% of US wireless subscribers are prepaid customers
23% of all mobile users to use mobile social networks by 2012
Mobile marketing budget percentages to grow 150% by 2013
30% of iPhone 3G buyers switched to AT&T from other carriers