Feb
5

Is iphone the hero phone?

Posted at 3:33 am

This is a great article that really highlights (in my opinion) how important the launch of the iphone 3G phone has been as a media device that the advertising industry has embraced.

As many people in the advertising industry now use the iphone, they now understand the true user experience and are wrapping their creative brains and their client brands into some very entertaining phone experiences.

On top of this, a number of applications are really driving user interaction and adoption and even I was staggered by the comments on Pandora which I have written below:

‘Internet radio service Pandora saw a similar boost to its mobile business after the iPhone came out. In   just two days, the company gained more mobile users through its Pandora iPhone app than in two years through distribution deals with Sprint and AT&T on 50 different handsets, according to the company’s founder Tim Westergren’

So they key is not necessarily the large volume of people on the carrier decks but the users discovery process of the application or WAP site…this is a crucial point to get if you are going to be successful in your mobile strategy.

Obviously it won’t just be iphone changing the user experience as Blackberry, Palm, Nokia etc are all learning lesson from both the device and the appstore (which facilitates applications and importantly the monetization of!) and bring out better mobile solutions but iphone will still lead the way for the next year I believe.

Please click here for the full article.

Cheers

Marty

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