Feb
27

54.5m US mobile internet users – 25% of online.

Posted at 4:43 am

Lots of different commentary on 2009 being the year for Mobile and the latest comes from the Mobile Entertainment Forum (MEF)…they believe (as do I) that the mobile internet will come of age this year, mobile video will take off, and the industry will see greater pricing transparency for consumers.

They aren’t so positive on mobile advertising hitting the big times although sure Admob and Millenial have stats which show some pretty large growth stats and revenue!!…so now is the year to get into mobile advertising before it takes off main stream!

Mobile Revenue from Search to Ads
Advertising will see an annual compounded growth rate of over 80% over the next five years. During the same period, mobile local search advertising revenues will increase from $20 million to $1.3 billion, or more than 130%. As mobile data consumption rises, we expect local marketing to be a big winner. There is a strong correlation between local search and the mobile use case, which will cause a good portion of the ongoing mobile application boom to focus on local.

Key Findings:

– The percentage of mobile searches that have local intent! will increase from 28% in 2008 to 35% in 2013.

– Currently there are 54.5 million mobile internet users in the U.S., representing 25% of online users.

– Approximately 15% of iPhone applications are local.

Mobile Statistics
16.5% of mobile users spent over $100 in app stores
500 mln mobile TV viewers by 2013
8.5% of Americans to use push-to-talk by 2013
4 bln mobile connections worldwide in 2008
68% of Taiwanese have used cell phone on a toilet
Global mobile phone market to shrink 9% in 2009
725 mln WCDMA handsets to ship in 2009
4.5 bln mobile users by 2013
17.5% of US households are purely wireless
89% of US workers have a cell phone, 19% have a Blackberry
59% of cell phone or Blackberry owners use text messaging
66% of Americans aged 30-49 use text messaging
76% of Internet users watched video on their PCs
44.7% of US mobile users ! looking for a phone with better In ternet
78% of Americans own cell phones
65% of unemployed Americans have cell phones
17% of US wireless subscribers are prepaid customers
23% of all mobile users to use mobile social networks by 2012
Mobile marketing budget percentages to grow 150% by 2013
30% of iPhone 3G buyers switched to AT&T from other carriers

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