Feb
27

Top 10 Mobile Entertainment trends for 2009

Posted at 6:00 am

This is the top 10 mobile trends according to the Mobile Entertainment Forum (MEF).
I am certainly in agreement on points 5 & 7…its where I am putting a lot of my time into at the moment as Media & Entertainment are just perfect for mobile.

Point 8 on mobile Video…yes I think it will gather momentum but the network speeds and the amount of handset with a great video user experience may stifle this growth for 1 more year…and also what is the business model…is online video making money for businesses…not from what I am hearing??…but is online video a great lead generator or info product…absolutely and I believe it needs to be used more so on mobile…I don’t think users like to spend any more than 2 mins watching video on mobile so keep it short, clear and to the point.

…and point 10…viva la iphone…driving mobile user interfaces across the world!!

Top 10 Mobile Entertainment trends for 2009

1. The ‘iPhone effect’ –Mobile applications have emerged as a new content category and the mobile internet will finally come of age

2. Greater value and transparency for consumers will help sustain demand in 2009

3. Some delay in the proliferation of mobile advertising

4. Telcos begin to acts as enablers for the Entertainment industry with services such as billing, authentication and zero tariff data driving take-up

5. The emerging dominance of services that operate at a multi-platform level

6. The rise of ring back tones

7. Social networking becomes an important driver of mobile entertainme! nt consumption

8. 2009 will be the year that mobile video really takes off

9. Emerging Economies will become an increasingly important driver for mobile entertainment worldwide

10. A proliferation of touch screen devices continues to drives discoverability and content usage

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