Archive for the ‘iPhone’ Category

Is Kindle iphone app going to work?

Saturday, March 7th, 2009

So amazon have spread their wings even further with the Kindle by creating an app for the iphone (and ipod Touch) which gives consumers access to 240,000-plus books, including 104 of 112 New York Times Bestsellers.

As I have written before, I love the phone and what it has done for delivering better content and user experience to a mobile device…but I am not convinced this will be a winner…at least need to read a whole book…the audio/video books could be a different story…literally!

I thought one of the biggest selling points of the Kindle was its ability to replicate the size and readability of a normal book…which was always difficult on lap top due to its size and a glaring screen. Whilst the iphone display is a massive improvement on previous phones, I am not sure users will want to spend much more than 10 mins reading their favorite novel and lets face it the Kindle was created a portable device so most users will probably have both devices close to them at the same time.

In the defense of the article linked below, the iphone app was created to broaden the appeal of the Kindle as a wireless book store which has been a great success for both Amazon and publishers. It will be interesting to see what happens to blogs as a number of companies already publish blogs to mobile phones and typically ad support where as I believe the Kindle model requires a payment.

…and lets face it…any content driven company with digitally stored content who doesn’t do something on the iphone is missing out on a BIG PR and marketing opportunity let alone the ability to sell the content… I will be trying it for sure! 🙂

Amazon.com launches Kindle reading app for iPhone

Is iphone the hero phone?

Thursday, February 5th, 2009

This is a great article that really highlights (in my opinion) how important the launch of the iphone 3G phone has been as a media device that the advertising industry has embraced.

As many people in the advertising industry now use the iphone, they now understand the true user experience and are wrapping their creative brains and their client brands into some very entertaining phone experiences.

On top of this, a number of applications are really driving user interaction and adoption and even I was staggered by the comments on Pandora which I have written below:

‘Internet radio service Pandora saw a similar boost to its mobile business after the iPhone came out. In   just two days, the company gained more mobile users through its Pandora iPhone app than in two years through distribution deals with Sprint and AT&T on 50 different handsets, according to the company’s founder Tim Westergren’

So they key is not necessarily the large volume of people on the carrier decks but the users discovery process of the application or WAP site…this is a crucial point to get if you are going to be successful in your mobile strategy.

Obviously it won’t just be iphone changing the user experience as Blackberry, Palm, Nokia etc are all learning lesson from both the device and the appstore (which facilitates applications and importantly the monetization of!) and bring out better mobile solutions but iphone will still lead the way for the next year I believe.

Please click here for the full article.

Cheers

Marty

Apple: 500 Million iPhone Apps Downloaded

Saturday, January 17th, 2009

So the iphone app store goes from strength to strength… have a look below at the link from Adam Ostrow.

Apparently Apple only hit 200 Million downloads on December 5th so looks like one company had a bumper Xmas after all!!!… adding 300 Million downloads in 5 weeks is massive… and this is only just getting started.

Has anyone got any favorite apps they want to share?

http://mashable.com/2009/01/16/apple-500-million-iphone-apps-downloaded/

Cheers

Marty

Will this make E-Mail on iphone much easier?

Thursday, January 1st, 2009

One of the greatest complaints of the iphone (particularly in comparison to Blackberry’s) is the difficulty in sending E-Mails from the device.

Check this out, download the app and let me know what you think?

Touch Type for iPhone

BlackBerry Storm vs iPhone 3G

Tuesday, December 30th, 2008

It’s the battle of the touchscreen heavyweights: The Apple iPhone 3G takes on the first touchscreen BlackBerry, the Storm. In part one, Noah compares the devices’ form factor and phone calling abilities.