Feb
19

Over 45’s spend $10pm less than under 25’s!

Posted at 12:08 pm | Comments Off on Over 45’s spend $10pm less than under 25’s!

This chart surprised me!!

Of course no surprise to see the under 25’s group leading the spending on a mobile phone but the fact the 35 – 44 and 45 – 54 spend almost the same per month and its only $15 less than <25 year old's was not what I expected...looks like EVERYONE is on the same Mobile train! Would love to see a further break down on this as where data and voice split for each user group!

Feb
5

Is iphone the hero phone?

Posted at 3:33 am | 2 Comments »

This is a great article that really highlights (in my opinion) how important the launch of the iphone 3G phone has been as a media device that the advertising industry has embraced.

As many people in the advertising industry now use the iphone, they now understand the true user experience and are wrapping their creative brains and their client brands into some very entertaining phone experiences.

On top of this, a number of applications are really driving user interaction and adoption and even I was staggered by the comments on Pandora which I have written below:

‘Internet radio service Pandora saw a similar boost to its mobile business after the iPhone came out. In   just two days, the company gained more mobile users through its Pandora iPhone app than in two years through distribution deals with Sprint and AT&T on 50 different handsets, according to the company’s founder Tim Westergren’

So they key is not necessarily the large volume of people on the carrier decks but the users discovery process of the application or WAP site…this is a crucial point to get if you are going to be successful in your mobile strategy.

Obviously it won’t just be iphone changing the user experience as Blackberry, Palm, Nokia etc are all learning lesson from both the device and the appstore (which facilitates applications and importantly the monetization of!) and bring out better mobile solutions but iphone will still lead the way for the next year I believe.

Please click here for the full article.

Cheers

Marty

Jan
31

Get your own ringtone name

Posted at 3:11 am | 2 Comments »

Well its Friday so thought I would look for something fun.

I know ringtones are a bit old school these days but came across this website which allows you to type in your name and you can hear a ringtone purpose created with your name in it.

The popular names have more than 1 song created and if you like it enough you can drive your friends around the bend by purchasing it and playing in continuously on your mobile! 🙂

Check out Ring My Name

M

Ok so I am an iphone user and lover…and I did use the Blackberry when it 1st came out and I worked at Vodafone…but actually didn’t like the QWERTY keyboard as I was so used to sending text on traditional keyboard.

However I am really pleased to see the Storm has had such a good 1st months sales…sure it was only 1/5th of the iphone 3G 1st month sales but version 1 iphones were off the shelves and the hype and expectation were off the charts.

Will I swap?…no of course not but brings a more and more people into the mobile browsing environment and further ignites users to use their mobile for more than just calls and texts

Have a read at blackberry-storm-first-month

Well its great to see the creativity some carriers still have in creating their TV ads and its not just about the great coverage they have (when they really don’t) or how their plans and phones are different to the other carriers (which they really aren’t)

Picture this…you are walking through a train station and the loud speaker music starts playing and the person next to you starts dancing…and then another…and another until pretty much everyone in the station is dancing in synch around you…would be crazy right!!

Watch the video below!!

Got this info from Ken Rutkowsk (Twitter id is @kenradio)

India has reportedly added a record of 10.81 million wireless subscribers in the month of December, raising its subscriber base to 346.9 million at 2008-end. The Indian mobile subscriber base grew by 48.5% in 2008. The ever-growing rate of subscriber base in India is driven by cheap call rates, low-end handsets and network expansion spree.

More users on mobile now than on PC…hope your working on your mobile content and community strategy right now 🙂

So the iphone app store goes from strength to strength… have a look below at the link from Adam Ostrow.

Apparently Apple only hit 200 Million downloads on December 5th so looks like one company had a bumper Xmas after all!!!… adding 300 Million downloads in 5 weeks is massive… and this is only just getting started.

Has anyone got any favorite apps they want to share?

http://mashable.com/2009/01/16/apple-500-million-iphone-apps-downloaded/

Cheers

Marty

The Starfish and the Spider - Great read

Just finished reading a book called ‘The Starfish and the Spider’ which was fascinating and really made me think about how social media is affecting traditional businesses.

If you are into Social media you will love this book and even if you aren’t it will really open your eyes to what a decentralized business can do to a centralized business…and the speed most importantly!!

The authors use the following analogy: If you cut off a spider’s head, it dies; if you cut off a starfish’s leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.

Some of these Starfish businesses they talk about include Wikipedia, Craigslist, eBay and Skype? The book also explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed).

However and what really fascinated me, is that it shows how these decentralized organizations started way before internet and in fact computers with examples such as the Apaches & AA. Its interesting to see (with hindsight) how the Internet and social media has been utilized from these more old fashioned decentralized ‘communities’

The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.

I would highly recommend this book as you’ll never see things the same way again and will definitely read some of the other books written by the authors Ori Brafman and Rod Beckstrom (and no I don’t know them…YET! ?)

One of the greatest complaints of the iphone (particularly in comparison to Blackberry’s) is the difficulty in sending E-Mails from the device.

Check this out, download the app and let me know what you think?

Touch Type for iPhone

Dec
30

BlackBerry Storm vs iPhone 3G

Posted at 2:30 am | 1 Comment »

It’s the battle of the touchscreen heavyweights: The Apple iPhone 3G takes on the first touchscreen BlackBerry, the Storm. In part one, Noah compares the devices’ form factor and phone calling abilities.